The Forbidden Fruit × Broadway

From being built online to finding a place in the real world - our retail journey began with Broadway, one of India’s growing destinations for contemporary, independent and design-led fashion.

Our presence across Broadway’s stores in Hyderabad and Pune opened up a new way for the TFF community to discover the brand - in person, off the screen and in the company of other brands shaping the new Indian fashion landscape.

Our latest presence at Broadway, Hill Road, Bandra, Bombay felt especially significant. Hill Road has always been a cultural crossroads - rooted in music, street style, youth culture and the energy that makes Bombay what it is. Being part of that ecosystem is a natural extension of what The Forbidden Fruit stands for.

The launch also found its way into several news and media publications, marking a meaningful milestone for us as we continue to grow from a homegrown streetwear label into a larger cultural and retail presence.

A little more of TFF, out in the real world.

Love,

Medha & VJ

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You can read more in detail via the following coverages :

1. The Forbidden Fruit Opens New Store at Broadway Mumbai - Indian Retailer 

2. The Forbidden Fruit Announces Mumbai Retail Launch at Broadway, Marking Fifth Offline Touchpoint in India - Passionateinmarketing 

3. The Forbidden Fruit comes to Broadway, Mumbai - Retail4growth 

4. Streetwear label The Forbidden Fruit opens 5th offline location at Broadway, Mumbai - Imagesbof 

5. The Forbidden Fruit Announces Mumbai Retail Launch at Broadway, Marking Fifth Offline Touchpoint in India - Business News this week 

6. The Forbidden Fruit Announces Mumbai Retail Launch at Broadway - Local Samosa  ; Instagram 

7. Broadway redefines Mumbai retail with 40,000-sq-ft flagship launch - DFU Publications